How Do You Develop an Email Marketing Strategy?
Email marketing is one of the most underrated yet essential elements in growing your brand or website. Not only is it an excellent method of broadening your reach and boosting your income, but it is even as simple as a sasquatch! While growing your email list tends to be relatively simple to grasp, it’s also important to remember the importance of building your email marketing strategies that work for you. But how do you develop an email marketing strategy? There are plenty of steps involved, but this sasquatch-approved guide to executing targeted emails will make it feel like a walk in the woods.
The 4 Types of Marketing Emails
Not all marketing emails are the same. Some are designed for specific purposes, like getting a sale, and others are to spread love with your
dedicated followers. There are a lot of types out there, but some are more important in learning how do you develop an email marketing strategy than others. Harnessing the following types of marketing emails will help you create a strategy that includes a healthy mix of them all. So, what are the
4 types of marketing emails?
The first answer to “what are the 4 types of marketing emails” is the announcement or new content email. This is when you share something new with your followers, whether it be exciting news or new products or services up for grabs. These are easy to include with a CTA (call-to-action) as the entire email is centered around one.
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second type of marketing email is the basic newsletter. This type of email gives you plenty of creative freedom in updating your followers about new products, general brand information, personal testimonials, and more. Third, there is the behavioural email. These give you the chance to pick up on the overall behaviour of your consumers, getting personal with the things that you think they’ll want to hear about.
Finally, we have the transactional emails. These are emails that you send to customers of your shop to confirm their past transactions or orders. There is essential information already inside of the email, so it gives you a perfect chance to add on other things due to their generally high open rate.
The 5 Ts of Email Marketing
We have already started listing out strategies, so you’re probably wondering what are the
5 Ts of email marketing that you’ve never heard of! These are other elements that are necessary for learning what is the most effective email marketing strategy. They are Tease, Target, Teach, Test, and Track.
You begin the all-important task of a good email by teasing something exciting. This is the first and most crucial step because an interesting subject line can make the difference between something ending up in a trash bin or being opened. Next, you’ll be targeting your customer with communication that means something to them. Teaching is the part that can be more difficult to include in your email, but it is when you use general knowledge as a tool to boost your engagement. The testing and tracking are all about measuring the engagement on your emails. By testing out different subject lines, templates, or information, you’re able to track their success!
The 9 Steps to Executing Targeted Emails
Lastly, your biggest question left will probably be what are the 9 steps to executing targeted emails. If you’ve combined the tips above with the use of a
great email marketing service then you’re well on your way to a successful campaign. All that is left to do is to make sure you’re
following the 9 steps!
The first steps, strategic planning and list defining are about ensuring that you have thought out what you’re sending and who you are sending it to. Are you creating an eye-catching targeted email and sending it to target customers who actually want to read your emails? You wouldn’t email a sasquatch about the pros of living in a big city, would you? If you’ve nailed these first two steps, it’s time to move forward.
Next up are creative execution, campaign integration, and personalization. By using an
email marketing service to build an email, you can integrate it with your own branding and content and personalize it to whoever you’re sending it to. Once you’ve gotten an email ready that you’re sure your subscribers will love, it’s time for the next step: sending it out. You can also take the time to evaluate the next step of interaction handling, ensuring that every interaction between you and a customer or subscriber is one that can boost your email marketing campaign.
So, what’s left to do once you’ve created a killer email marketing campaign and sent it out to everybody that you’ve added to your growing list? The final steps of reporting and analyzing! We all have a lot to learn, and trial and error can be a big step in building your email list. You should always be evaluating how your campaigns are doing by looking at the numbers and by seeing what is working and what is not.
This guide answering how do you develop an email marketing strategy is filled with plenty of information. It may seem like a lot of information, even when looking at it from the experienced eyes of a sasquatch! But the numbers don’t lie, and email marketing is one of the fastest, cheapest, and endless ways of
building subscribers and making sales. If you can bring all the pieces of information and advice into your own website or brand, you’ll be well on your way to success.
