Our third party reviewers compared the best email marketing companies for you

Best Email Marketing Companies Simply Reviewed

• ConvertKit is email marketing on steroids, taking all the great features of standard email marketing services and amps them up better than anyone else in the business.
• Their unique approach to email marketing sets them apart from their competition—it's like they're an entirely different species!
• From their simple and intuitive dashboard to their incredibly helpful customer service team, ConvertKit is with you every step of the way.
• And if that wasn't enough, their drag-and-drop editor makes designing stunning emails a breeze.
  

Why convertkit?

Overal Rating #2

• Reach your target audience with pinpoint accuracy
• Send emails that look great on any device
• Easily create & send newsletters, autoresponders, and more
• Enjoy 24/7 customer support whenever you need it
  

Why iContact?

Overal Rating #3

What is an Email Marketing Service?

Now that you know what email marketing is, you might be worrying about how much work it’s going to be. And hey, sasquatches are hard workers, but even I can’t imagine doing all of the stuff that email marketing can require when you don’t have a little bit of help! Luckily for us, email marketing services are out there to lend us a hand.

Email marketing services are designed to help you through each step of the process. This includes the actual creation of your emails and newsletters, often using intuitive editing systems. They also put in the work when sending out your emails, working off your email list, and sending them at a pre-determined time. These services also assist you in the places you never knew you needed, like ensuring that your emails don’t end up in spam folders.

It’s also necessary to know if your marketing techniques are working. You wouldn’t want to invest all of your time and energy into a strategy, only to find out months later that nobody was responding to it. If you’re sending out emails on your own, you’ll never find out what people are responding to. With an email marketing service, you’ll have access to handy analytics so that you can see if people are actually reading your emails and whether they’re translating into direct sales and website visits.

How much does an Email marketing service cost?

Running a business is expensive. You have things like website hosting and product design, in addition to all the time that you invest. You may be worrying that an email marketing service is only going to add to your always-growing list of expenses. Thankfully, the costs are still worth the service!

There are dozens of email marketing services out there, and each one has its own costs. We looked at some of the most popular services and found that prices tend to range between $10 CAD to $75 per month for many basic plans. Various platforms offer different tiers of support, ensuring that services of all sizes have their needs catered to. The smaller the business, the lower the cost.

Are you trying to keep an eye on your costs while you sort some stuff out? Some websites, like SendinBlue, also offer a free version for those who are still getting their head around the whole email marketing thing!

What’s the best email marketing service?

As we mentioned, there are plenty of excellent email marketing services out there. Some of our favorites include ConvertKit  and Constant Contact. But ultimately, our top pick for the best email marketing service has to be SendinBlue. 

One of our most important criteria for picking a top anything is how easy it is to use. Business can be complicated, and we want services that make our life easier. And SendinBlue just so happens to be one of the most intuitive and easy to navigate platforms out there. They are a platform designed to help out with everything related to your marketing channels, while giving you hands-on help with your email list.

If you’re jumping into email marketing with no idea where to start, SendinBlue has your back. Their website is filled with basic guides for every step of the journey, including a handy help center and blog filled with how-to explanations. And if you still can’t figure it out, users have access to various support options, including a live chat!

You will have lots of options with SendinBlue pricing. They do offer a free plan that gives you access to a simple email builder and SMS marketing. There is also a $27.90 per month lite plan, a $72.03 per month premium plan, and an enterprise plan that will give you prices based on your larger needs. Though, we recommend the lite plan for most users. This comes no daily sending limit, the removal of a Sendinblue logo, and access to a complete email template library, among other benefits.

The biggest downside to this platform is that its free version is often not extensive enough to suit the needs of many businesses. This option limits you to only 300 emails per day, while also placing the Sendinblue logo on your templates. While it’s great while you’re still getting started, it will be something worth reconsidering if you want to invest in your emails.

Your last question about SendinBlue might be about how you can ensure that the service is working. The service offers you in-depth analytics on how your emails are bringing in more business. These reports will give you things like Google Analytics integration and general engagement data. You will also see a handy Click Map, which shows just where your readers are clicking when they open up your emails! And what is perhaps the most important analytic of them all is conversion data! 

What are the benefits of email marketing?

Whether you go with our best email marketing service pick of MailChimp or with another competitor, it’s nice to know what you’re getting out of it. There are a nearly endless number of benefits of email marketing, but the most important one is that it helps boost your business. More than half of people using marketing strategies report that email marketing is their biggest return on investment, noting that email marketing leads to direct sales. 

How does this boost in sales happen? Well, email marketing is a great reminder to potential customers and return customers that your services are something that they need. Emails are far more intimate than social media advertisements. They are landing directly into a personal mailbox, and so the reader is, therefore, more likely to think about how your business is needed in their life, bringing them to your website or store. The rest is in your hands!

Another benefit of email marketing is that it helps you communicate and connect with your audience. We start businesses for a few reasons. Sure, making money is one of them, but helping out your customers is one of the most important ones. These emails make it easy to engage your audience on a deeper level while also teaching them about why they want to stay on your email list.

Email marketing can also help with more than just direct sales. This marketing strategy will bring more people to your websites and social media pages. This helps with things like SEO, AdSense revenue, and social media followers. By including a call to action in your email, you’ll remind people that there is far more out there for them to see than just a simple newsletter!

And finally, email marketing can help you gather feedback about your products, services, or website. We all value the customer experience, and it can be tough to know how they like what you have to offer. Email marketing gives you the chance to send out things like satisfaction surveys, as well as encouraging your email list to reach out to your team through social media or email to talk about their experience with you and your business. This gives you the opportunity to work on areas that clearly need improvement while also learning more about what has worked so far!

Is Email marketing still effective?

With so much emphasis on social media marketing through platforms like Instagram, Snapchat, and Twitter, it can be easy to wonder if email marketing is dying out. We have shared a few statistics in this guide that prove otherwise, such as just how many people are still checking their email. Still, there is more to know!

Compared to social media platforms, email marketing is known to be as much as 40 times more impactful and effective. Additionally, people buy faster when shopping through email marketing. People are added to your email list for a reason: because they want to be. Many people see social media advertisements against their will, which can work against the business’s favor. But if you’re showing products to people who want to see them, odds are you’re going to get more than a few repeat customers!